MEASUREMENT

 
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You need an appropriate set of metrics against which to measure the success of any program. That's why all of our measurement projects start with a workshop to set SMART goals: Specific, Measurable, Attainable, Realistic and Timely. Our measurement services include...

  • CONCEPT TESTING - Obtaining quantitative feedback on program, product or service ideas from a representative sample of target respondents.
  • PREDICTIVE ANALYTICS - Identifying the most effective message, spokesperson, premium or media vehicle to increase your response rate or average donation.
  • PROGRAM EVALUATION - Assessing the interim and summative effectiveness of your program: analyzing the strengths and weaknesses, and providing concrete recommendations.
  • MEDIA ASSESSMENT - Measuring the outputs, outcomes, and impact generated by your traditional and social media efforts.
 
 
 
 

EXAMPLE: CONCEPT TESTING

Assessed the appeal of a new giftware line, designed to provide fresh, fun, spiritual ways for the modern Christian woman to nurture the important relationships in her life.

 
 
 
 

EXAMPLE: PROGRAM EVALUATION

Analyzed the most impactful programs funded by a leading educational foundation over the past decade, and identified the common core characteristics contributing to their success.